Money is a central part of our lives, yet our relationship with it is often irrational, emotional, and deeply influenced by cognitive biases. In this talk, Dan Ariely, a leading expert in behavioral economics, explores the hidden psychological forces that shape how we earn, spend, save, and invest. Drawing on compelling research and real-world experiments, he reveals why we make poor financial decisions, how emotions and social influences impact our spending, and what strategies can help us make better choices with our money.

From the pain of paying to the illusion of wealth, Ariely offers insights that challenge conventional economic thinking and provide practical tools for improving financial well-being. Whether you’re an individual looking to make smarter financial choices, a business leader designing better incentives, or a policymaker shaping economic systems, this talk will change the way you think about the ways that people think about money.